We’ve had some amazing discussions in Pittsfield, Vermont recently.
It was an honor to chat with Dr. Fred Bisci, who’s been training and lifting heavy for over 61 years. Our favorite farmer, Joe Pimentel, schooled us on the benefits of community supported agriculture and the, as well as the need for a family driven food revolution in the country. Next, our mind’s were blown by our new friend Tony the Fridge, who will soon continue his epic fight against cancer by running across the continental United States with a 90-pound refrigerator strapped to his back!
Individually these are all amazing stories, but the truth about this little town of Pittsfield is that absolutely everyone here seems to have a similar tale. They all want to change the world in some way, in their own way. That’s not at all by accident. They’ve been drawn to this place. Joe De Sena is building a team of exceptionally driven people, and changing the world is the entire point.
Joe has found a tremendous amount of success by building amazing teams. The most powerful example of that is Spartan Race, which is inspiring millions of people across the globe through the power of obstacles. The races are incredibly fun and physically brutal, but the core lesson carries all of the power – If you surround yourself with great people and are willing to persist then you can clear any hurdle.
You can do anything.
That belief has driven thousands and thousands of Spartan Racers through to the finish line, well past their old fears and perceived limitations. Now, spreading that same belief further might be just what’s required to inspire a few more people to get fit, eat well, and radically improve their overall well being. By a “few more”, try 300 million!
That’s not a typo.
Joe De Sena is assembling a brand new team of astronauts, technologists, screenwriters, CEO’s, educators, podcasters, farmers, you name it, to take on the gigantic healthcare obstacle that is currently looming over the United States. The motive behind his 431 Project is simple. Just talking about change will not make it so. Scaring people with study results and obesity facts isn’t doing much better, we’ve seen that. What we actually need is plenty of vision and some clear, actionable plans.
There’s little doubt that ending inactivity and obesity in this country is a gigantic obstacle, maybe it’s THE biggest obstacle of all. But I’ve seen enough of Pittsfield and these stories to remain optimistic. Again, its just a matter of persistence. I think if you give a guy like Joe enough time and enough amazing people then he really can do anything. And we plan on being right there for the ride.
Joe, it’s always a pleasure. We cannot wait for our next visit up to the Green Mountains. Maybe we’ll make time for some proper racing this go around.